Tag: state of the female nfl fan

5.8 Million Women Are Playing Fantasy Football and That Number Looks to Grow [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan.

In the first article, we covered the remarkably low number of women in an executive leadership role among NFL teams. and in the second article we looked at how the NFL is reaching out to the fanbase that makes up 45% of their viewership. Now we are looking at the role of fantasy football on this ever growing segment and the women who play a key role behind that growth.

Before the 2012 NFL season, it was estimated that over 32 million people are playing fantasy sports worldwide. And of that population, 5.8 million of those playing, were women. An amount that equates to almost 20% of the fantasy football marketplace.

And that amount of women playing last year, was twice as many as the year before so it can only be assumed that when the 2012 numbers are released, women will again be the segment helping the fantasy sports empire to grow into an even bigger behemoth than it already is.

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Is the NFL’s Outreach Getting Better? Women’s Clubs, Fashion, Social Media and more.. [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan.

In the first article, we covered the remarkably low number of women in an executive leadership role among NFL teams. Now we are going to turn our focus to the outreach to women from within the NFL itself and what is/should be done to cater to the fanbase that makes 70% of the household purchasing decisions.

Reeta, recently conducted a survey of 200 die hard female football fans asking their opinion on how the NFL engages with them. Some of the key stats she provided were fascinating:

  • 60% of fans surveyed were NOT satisfied with the outreach of the NFL
  • 87%would love to have and attend more NFL events created for and by women
  • 60% believed the NFL makes some attempt towards women, but could certainly do more

The most telling stat Reeta provided is that 87% of females surveyed would attend more NFL events geared towards women. And when 45% of your fanbase is women, surely the NFL’s focus would be on more events catered specifically to women, right?

Wrong.

Which leads us to our next topic…..

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Can the NFL Grow the Female Fan Base Without Women In the Front Office? [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan. In this first article, we cover the remarkably low number of women in a leadership role among NFL teams and if that will have a negative effect on the fastest growing fan segment.

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Since 2009, GuysGirl has become the voice for the female fan covering national topics on major sports, entertainment, and their surrounding culture. Through our editorial features, radio, livestream and TV broadcasts, we promote the on and off the field lifestyle of the female fan.

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Blythe is a former sports and entertainment broadcaster who quit it alllllll in order to dedicate more time to her growing digital brands. As a solopreneur based in Jacksonville, Florida, this podcast highlights the ups and downs of managing a side hustle in hopes it can lead to that elusive work/life balance.

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