Tag: state of the female nfl fan

The Most Powerful Women Working for NFL Teams

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. And when we were compiling the series, we discovered that while the majority of the NFL front offices remain a sausage fest, there exists a group of women who hold the most power in the NFL among teams… Cowboys Charlotte Jones Anderson appears to be the highest ranking exec on any NFL team that isn’t in line for ownership of the team (Colts). She is listed as Executive Vice President / VP of Brand Management / President...

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5.8 Million Women Are Playing Fantasy Football and That Number Looks to Grow [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan. In the first article, we covered the remarkably low number of women in an executive leadership role among NFL teams. and in the second article we looked at how the NFL is reaching out to the fanbase that makes up 45% of their viewership. Now we are looking at the role of fantasy football on this ever growing segment...

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Is the NFL’s Outreach Getting Better? Women’s Clubs, Fashion, Social Media and more.. [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan. In the first article, we covered the remarkably low number of women in an executive leadership role among NFL teams. Now we are going to turn our focus to the outreach to women from within the NFL itself and what is/should be done to cater to the fanbase that makes 70% of the household purchasing decisions. Reeta, Founder of...

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Can the NFL Grow the Female Fan Base Without Women In the Front Office? [State of the NFL Female Fan]

After the NFL regular season ended, we started collecting data on the role of the woman within all aspects of the NFL. In this series we are going to explore the many varieties that make up the female NFL fan. In this first article, we cover the remarkably low number of women in a leadership role among NFL teams and if that will have a negative effect on the fastest growing fan segment. Most fans across both genders are well aware that legitimate female fans exist within the NFL fanbase. But with the percentage of that female fanbase reaching...

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