Everyone around the world has heard of Richard Sherman’s “rant” at the end of the NFC Championship Game. And in a perfectly timed ad released from Beats by Dre, it’s fitting that Sherman would promote a  company with the slogan “Hear What you Want”.

From Ad Week:

This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk, Beats by Dre also released an ad in which Sherman is grilled by reporters for his “reputation as a thug.”

As has since been pointed out by several commentators, most notably Deadspin founding editor Will Leitch, Sherman is likely one of the most intelligent and philanthropic young players in the NFL. But his 4.2 high school GPA, degree from Stanford and charity leadership are often overshadowed by his bombastic demeanor, such as on Sunday, when he called San Francisco 49er Michael Crabtree a “sorry receiver” and “mediocre.”

While Sherman has already responded to the public outcry, in brilliant fashion, this commercial is icing on the cake.

Richard Sherman Beats by Dre commercial

image via SI