In the truest test of sports fanhood, a Pittsburgh bar called Howler’s Coyote Café announced today that the sale of Sam Adams, a Boston beer, will be banned during the Eastern Conference Finals.

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As great as this sports fan dedication is, it’s also not the first time it’s happened during the NHL playoffs.

Puckdaddy says:

Canadian restaurant chain Boston Pizza became both Vancouver Pizza and Montreal Pizza during series against the Canucks and Canadiens. In fact, during the 2010 Stanley Cup Final, a town called Boston Bar in British Columbia changed its name to Vancouver Bar during the series; and Tim Hortons would sell only “Vancouver Crème” doughnuts in the province.

The Eastern Conference finals gets started on Saturday night and with all playoff hockey, it’s sure to be  a hell of a matchup.