Jacksonville Mayor Lenny Curry was among those in attendance during the breaking of the ground for the new amphitheater and covered flex field adjacent to the EverBank Field. Jaguars owner Shad Khan was especially excited construction had actually begun in earnest, though NFL Lines enthusiasts are unlikely to care about the development.

It is Khan’s intention to transform downtown Jacksonville into a World Class sports destination. First announced at the State of the Franchise Event in January by the City of Jacksonville, the second phase of the $90 million investment project follows efforts to improve the US Assure club as well as the creation of a new south end zone super-tunnel (activities that constituted Phase 1).

If all goes according to plan, and it probably will, construction on phase 2 should end by May of 2017; according to the mayor, the new facilities would definitely become a beneficial asset for Jacksonville, augmenting the local economy even while becoming a symbolic beacon of Jacksonville’s growing fortunes.

The contract outlining the partnership between Daily, the City of Jacksonville and the Jaguars includes the Amphitheater and covered Flex Field’s naming rights.

The so-called Daily’s Place will be a multi-use complex capable of satiating the needs of Jaguars fans from all over the country, delivering an enviable game-day experience.

The amphitheater in Daily’s Place is expected to house an estimated 5,500 people, while the covered Flex Field will span 94,000-square feet; this isn’t even taking into account the luxurious back-of-house artist building.

The amphitheater will be purposed to suit performers as well as their audience, with sound and video technology, even audience sight lines, designed to ensure an outstanding experience.

Artists will find the back-of-house artist building very conducive, complementary in every way to their performance requirements, especially with the numerous dressing rooms, lounge and dining facilities.

EverBank Field and Daily’s Place will be fully integrated. The south end zone field super-tunnel will act as an entrance to a central bar, with new facilities added to connect the amphitheater’s elevated seating deck to the existing terrace suite areas and Bud Light Party Zone.

Sports persons will not be disappointed by the regulation size field, with a roof rising nearly 80 feet at its highest point along the 50-yard-line. With massive hangar doors on the north and south side, the amphitheater has been in the works for a while now, and the final product will manifest the hard work that went into its design.

Conceived by Populous architects, it will fall on the shoulders of skilled hands from Hunt Danis to bring the design to life. Populous has a proven track record of excellence, visible in the newly renovated US Assure Club.

The Hunt Construction Group, on the other hand, has been constructing and renovating stadiums for more than two decades now; the combined efforts of these two parties should be adequate enough to deliver Khan’s dream complex. There is every reason to be excited by this project, which will make Jacksonville a desirable sports and entertainment center attracting Jaguars fans far and wide.