Recently Old Navy debuted a new line of NFL licensed merchandise in both mens and womens styles. Anyone who has shopped at Old Navy before knows their clothing is super comfy while still affordable, so the addition of officially licensed NFL team shirts were welcomed with open arms.
Well, except if you are a fan of Titans, Texans, Browns, Chiefs and Jets.
On several shirts, Old Navy’s research department apparently did not consult one sports fan because on each shirt of the aforementioned teams, their championship, if they got one at all, was misrepresented.
Hit the jump to see the errors that are sure to cost Old Navy a pretty penny to replace…
The Houston Chronicle was the first to pick up on the misinformation when it was noted that the Houston Texans shirt shows them as being 1961 AFC Champs. Too bad it was the Houston Oilers, who are now the Tennessee Titans, who won that championship while the Texans came into the league in 2002.
And bless the heart of the poor soul who approved these designs as it only get’s worse when the Chronicle started digging even further:
“The Cleveland Browns shirt proclaimed the Browns as 1964 AFC champions; the Browns, who now play in the AFC, won the NFL title that year. Also, shirts for the New York Jets and Kansas City Chiefs proclaimed them as NFL champions for the 1968 and 1969 seasons. Both won Super Bowls that year, but they did so as members of the AFL.”
Ouch. Those mistakes will literally cost millions as they have to pull all the merchandise from the website, get a graphic designer to draw new designs, buy more t-shirts, send to a t-shirt printer, pay for more screens and additional shipping. Not to mention the loss of revenue from not having those shirts in stock for the kickoff to football.
And as if that wasn’t enough, last year Old Navy had to remove several thousand shirts from their stores when their collegiate line of shirts that said “Lets Go” forgot to add the apostrophe.
Even though Old Navy has screwed up their sports shirts for two seasons in a row, when they get the mistake fixed, I’m sure the lack of a spelling/grammar/fact checking department won’t turn away shoppers. Especially for those fans who have never experienced a championship and have drukenly spelled their own favorite team incorrectly. (Cough: Jaguars)
Side Note: Some country in Africa is going to be VERY PLEASED when they get a shipment of Titans, Texans, Browns, Chiefs and Jets shirts. Well, maybe not the Jets.